The O(1) mark is built from two elements: the O ring — a symbol of completeness and constant performance — and the (1) notation, referencing algorithmic efficiency. Together they form a single, indivisible identity.
Always maintain a minimum clearspace equal to the height of the O ring around all sides of the logo mark. Never crowd it with other elements.
The following treatments are strictly off-limits. The integrity of the mark depends on consistent, disciplined application. When in doubt — don't.
The mark must always appear upright. No angled or tilted usage.
Never distort the proportions — width and height must remain locked.
Only approved color combinations. No arbitrary brand colors.
No drop shadows, glows, outlines, or emboss treatments.
Always ensure sufficient contrast. No patterned or photographic backgrounds.
Never place the mark on a background too close in value.
Click any swatch to copy the hex value. Use color with restraint — green is an accent, not a background.
Three typefaces, each with a defined role. Never mix beyond this system.
Use a consistent grid to organize brand elements across all media and communications. The mark should always anchor to a defined zone — never float freely in a composition.
Primary placement for all O(1) communications. Applies to letterheads, decks, and digital headers.
Secondary placement for footers, email signatures, and document footers. Minimum 24px from edge.
Reserved for standalone brand moments only — covers, title slides, and campaign hero frames.
The logo must always sit at least one logo-height away from any page edge. On digital formats, this equals a minimum 24px safe zone. On print, minimum 8mm.
Follow this template for the O(1) group's business card. Dimensions are 3.5" × 2" (standard). Two sides — front carries identity, back carries contact. No deviation from the approved template.
Six principles that govern every creative decision at O(1). These are not aspirations — they are constraints that produce better work.